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Welcome to my blog!

Hi. My name is Jack, I'm 17 years old, and I'm taking Media Studies at Hills Road. This is my coursework blog. I've been tasked with producing a cross-media piece, consisting of a 2.5-3 minute audio-visual sequence, and a double page magazine spread and front cover. The video piece must be from an ITV or Channel 5 show of my creation, either factual or fictional, with a target audience aged 18-35, and containing either 'a key turning point, a point of significant conflict, or a resolution', while the print elements will contain interviews and promotional materials relating to the show. I haven't yet decided which channel, genre, or direction my piece is going to take, but I'm excited at what lies ahead. I'll be keeping my blog up-to-date with all my progress, so feel free to stick around and have a look!

Risk Assessment

I now have official permission to shoot in my primary location over half term, which is definitely good news. I've completed a risk assessment for the shoot, which is as follows:


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Aims and Intentions

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Millennials* are perhaps the first generation to have grown up in a truly digital age, and as such, have media consumption habits completely unlike other generations. For example, one third of millennial TV viewing is done through means other than traditional TV, compared to only 11% from adults over age 35 - see the diagram below.  While this data is from a US study, the figures are much the same over here too. Source: https://www.nielsen.com/us/en/insights/news/2017/millennials-on-millennials-a-look-at-viewing-behavior-distraction-social-media-stars.html This diagram doesn't take into account other forms of video media that are slowly but surely taking the reins from traditional TV, either - think Netflix or YouTube. In response, broadcasting companies are having to change their tactics. Most channels now offer VOD (video on-demand) services, which have in recent years stepped up from just being for catch-up, often also having exclusive behind-the-scenes clips or ...