Hi. My name is Jack, I'm 17 years old, and I'm taking Media Studies at Hills Road. This is my coursework blog. I've been tasked with producing a cross-media piece, consisting of a 2.5-3 minute audio-visual sequence, and a double page magazine spread and front cover. The video piece must be from an ITV or Channel 5 show of my creation, either factual or fictional, with a target audience aged 18-35, and containing either 'a key turning point, a point of significant conflict, or a resolution', while the print elements will contain interviews and promotional materials relating to the show. I haven't yet decided which channel, genre, or direction my piece is going to take, but I'm excited at what lies ahead. I'll be keeping my blog up-to-date with all my progress, so feel free to stick around and have a look!
Looking at the TV listings for ITV and Channel 5 exemplifies the differences between the channels. ITV airs a large range of shows for a wide array of audiences - from live sports to Loose Women , Emmerdale to Endeavour (a prequel to the famous Inspector Morse ). Football in the UK has a predominantly male following - an estimated 67% in fact - while Loose Women is aimed squarely at women, in particular stay-at-home mums or housewives, which is why it has it's daytime slot. On the fictional side, soaps such as Coronation Street share much of the same audience as Loose Women , with YouGov polling showing a "very strong" correlation between the audiences of the two shows. Dramas such as Innocent have a broader audience with cross-gender appeal, and their late-night post-watershed slots mean they can afford to be darker and perhaps more gripping than their dinnertime soap counterparts (this late-night slot is likely the one my show will be taking, as it usually hous...
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