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Welcome to my blog!

Hi. My name is Jack, I'm 17 years old, and I'm taking Media Studies at Hills Road. This is my coursework blog. I've been tasked with producing a cross-media piece, consisting of a 2.5-3 minute audio-visual sequence, and a double page magazine spread and front cover. The video piece must be from an ITV or Channel 5 show of my creation, either factual or fictional, with a target audience aged 18-35, and containing either 'a key turning point, a point of significant conflict, or a resolution', while the print elements will contain interviews and promotional materials relating to the show. I haven't yet decided which channel, genre, or direction my piece is going to take, but I'm excited at what lies ahead. I'll be keeping my blog up-to-date with all my progress, so feel free to stick around and have a look!

Initial response to brief

I'm happy with the brief we've been given - it's broad enough that we have free reign over what sort of direction to take our piece in, but also provides some specifics to keep in mind. I'm leaning towards a drama at the moment, likely a crime drama, as it strikes me as the most interesting genre to tackle from a creative perspective. As such, my show will probably be for ITV, as they seem to have a better reputation for such shows - the name 'Channel 5' brings to mind a combination of Neighbours and overly-dramatic American dashcam police chases, neither of which are exactly my cup of tea. Stylistically, I also like the cinematic feel of certain ITV shows such as Broadchurch and Marcella, almost Nordic noir-esque in the way that shots are constructed and colours are graded, and this is likely the sort of style I will aim to replicate. These shows are popular with the 18-35 demographic, in particular the latter half, and so I feel like a piece along those sorts of lines will be a good fit for the brief.

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TV Listings

Looking at the TV listings for ITV and Channel 5 exemplifies the differences between the channels. ITV airs a large range of shows for a wide array of audiences - from live sports to Loose Women , Emmerdale to Endeavour (a prequel to the famous Inspector Morse ). Football in the UK has a predominantly male following - an estimated 67% in fact - while Loose Women is aimed squarely at women, in particular stay-at-home mums or housewives, which is why it has it's daytime slot. On the fictional side, soaps such as Coronation Street share much of the same audience as Loose Women , with YouGov polling showing a "very strong" correlation between the audiences of the two shows. Dramas such as Innocent have a broader audience with cross-gender appeal, and their late-night post-watershed slots mean they can afford to be darker and perhaps more gripping than their dinnertime soap counterparts (this late-night slot is likely the one my show will be taking, as it usually hous...

Welcome to my blog!

Hi. My name is Jack, I'm 17 years old, and I'm taking Media Studies at Hills Road. This is my coursework blog. I've been tasked with producing a cross-media piece, consisting of a 2.5-3 minute audio-visual sequence, and a double page magazine spread and front cover. The video piece must be from an ITV or Channel 5 show of my creation, either factual or fictional, with a target audience aged 18-35, and containing either 'a key turning point, a point of significant conflict, or a resolution', while the print elements will contain interviews and promotional materials relating to the show. I haven't yet decided which channel, genre, or direction my piece is going to take, but I'm excited at what lies ahead. I'll be keeping my blog up-to-date with all my progress, so feel free to stick around and have a look!

Magazine copy

I've started the process of writing my magazine copy, which I'm doing as I edit my audio-visual piece. I've decided to format it as a Guardian-esque Q&A-style interview, like so , as opposed to a more in-depth article piece like this . This is partly down to space constraints - there's quite a lot I want to fit in, covering all the topics I can't get across in three minutes of out-of-context extract. I'd like to discuss diversity and representation of different groups, and how it's changed over recent years on ITV; why the show has been such a hit; the move ever towards 'anytime, anywhere' streaming over traditional TV, particularly in millennial markets such as the one the show is targeting; as well as other, more filler-y things, like you get in a genuine interview. This would be a lot to fit in if it was fully fleshed out into article form, which is why I chose the Q&A style.